Who We Are

ShoppersChoice.com is a trusted online retailer currently celebrating ten consecutive years on the INC5000 list of fastest growing businesses and the IR500 list of fastest growing online retailers. We are also recognized as a Better Business Bureau brand and one of Baton Rouge Business Report's Best Places to Work. 2018 marks the 20th anniversary of the company's inception.

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Our Promise
  • ShoppersChoice.com Showroom
  • We're the outdoor living experts. Have a question? Call us! Every employee receives extensive, hands-on training with the products we carry and what makes them great. We offer design services to help you plan your outdoor kitchen. If you need an honest opinion about a feature or product that you're interested in, we're here to help. We want you to spend more time doing the things you enjoy with people you loveā€”so we do all the hard work for you! Our promise is that you'll speak with real people about great products and receive amazing service. We'll make an outdoor person out of anyone.

Our History
  • In 1998, Mike and Ladina Hackley opened a brick and mortar store called The Grill Store & More in Baton Rouge, Louisiana. Within two years, the business expanded to other locations in Baton Rouge and New Orleans. Soon after, Mike and Ladina recognized the endless possibilities presented by the emerging world of online shopping. BBQGuys.com was launched in 2000 as the first website in the ShoppersChoice.com Family of Brands. It quickly became one of the world's leading websites for outdoor cooking products. As BBQGuys.com expanded beyond grills and cooking products, Mike and Ladina's focus turned to becoming an ecommerce destination for all outdoor living products. This led to the 2004 launch of our parent website, ShoppersChoice.com, along with other specialty sites.

  • Owners, Mike and Ladina Hackley
An Outdoor Living Superstore
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  • Today, our family of brands consists of four online stores: ShoppersChoice.com, BBQGuys.com, UltimatePatio.com, and GasLogGuys.com. The ShoppersChoice.com 110,000 square foot headquarters includes three warehouses, a 70 person call center, indoor and outdoor photo studios and a kitchen that provides employees home-cooked meals. Five miles away is the incredible Showroom, with 20 fully functioning outdoor kitchens, a wall of gas fire displays, and luxury outdoor furniture lounges.